The other day I was waiting for an online talk to start when the organizers had serious technical issues. In this particular case, the organizer’s clients (including me) were part of a Facebook of over 2,500 people. It was not long before angry complaints were posted. In the past I would have been one of […]

If you’ve read my previous posts in this series you will know I was a sales representative for a publishing company in the UK during my early career – a road warrior as we were sometimes called. Most calls were to regular customers; mid-size to large bookstores. I visited each store every six weeks to […]

My iPhone warned me the other day it was running out of storage space; recently I had to add memory to my iMac. It got me thinking about the sheer amount of information we have on our electronic devices and the massive amount that must be stored around the world. Before you read on, take […]

As a writer, I realize not everyone is an expert on grammar – heck, I often fall foul of grammatical rules in my enthusiasm to say something in a certain way, or to elicit a specific emotion in my reader. There are a few things people say and write however, that drive me crazy, so […]

Before we begin, a disclaimer – I have a vested interest – I’m a ghostwriter and I ghostwrite blog posts. And books, and a whole bunch of other stuff – basically I write it and my client takes the credit, it’s that easy. But, please read on as I think I can make a good […]

Gene Fowler, an American journalist, author and dramatist once said, “Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.” Sometimes it does feel like that, but on other occasions it’s like honey flowing smoothly, organically from brain to page. I used to […]

Here’s a sample section of a fun article from our article library. Home-based business owners can range from the completely professional with a kitted-out office with multiple computers and monitors, filing cabinets, printer, photocopier, fax etc. to someone sitting in their PJ’s watching soaps with a laptop which ‘working’ – sort of. An, that’s okay […]

Recently, I was thinking about how long I’ve been selling and this brought back memories of when I was 13 or 14 and started a car-washing business. Shamelessly, I started this business with no business plan, no real strategy and with zero capital. One Saturday morning I simply grabbed my dad’s bucket and sponge, and […]

When I think about what makes Your Better Business Content special, it’s primarily that all the company’s content is produced by published business writers. This is the company’s primary USP, or unique selling proposition – it’s something that might make someone choose our company over one of our competitors. It’s what makes what we sell […]