March 2023
The Business Voice - Supporting the Moose Jaw & District business community'


March 2023


Holiday Inn Express & Suites - 306.983.2005

Laura Fehr Realty Prof Corp - 306.690.0212

M&M Food Market - 306.692.3555

The Landlord's Lifeline - 306.631.7103

The Light Yoga & Wholeness Studio - 306.690.6277

WellnessNews Choices for Healthy Living SK - 306.596.3444

Message from CEO - Rob Clark

With the first couple of months of 2023 already behind us, your Chamber team is focused on the work ahead. Supporting the success of your business and our community has always been at the center of the Moose Jaw & District Chamber’s mission.

The past couple of years have brought a feeling of urgency to our work as well as a sense of slowing down to enable us to focus on what our members need – and we ask that question regularly. We have made strides to connect local businesses and organizations to the resources they need and grow the Chamber’s network so that our members can capitalize on the power of connection.

There is still time to submit your nominations for the 2023 Moose Jaw Business Excellence Awards proudly presented by WOW Factor Media. This is an event designed to showcase the successes of our Moose Jaw businesses through a fun night of food, drinks, and networking. This highly anticipated event is a great way to get your business name out there and meet other businesses in the community.

The Chamber is always trying to stay in the local trends and bring exciting new ideas to the table, that’s why we have created two new categories!

       -“Hell Yeah” Award                                    -Diversity, Equity, and Inclusion Award

The submission deadline is March 10, click here to visit the MJBEX Awards website and submit your nomination.

We hope to see you at the MJBEX event on April 19, 2023 at the Heritage Inn Hotel – tickets can be purchased online

Embracing Diversity in the Canadian Workplace: A Strategic Imperative


Embracing Diversity in the Canadian Workplace: A Strategic Imperative

Diversity is a pressing concern in Canada, gaining momentum as government agencies demand accountability for employment practices. Ignoring this issue is no longer an option, and businesses must proactively address, evaluate, and implement comprehensive diversity plans.

Defining Diversity: Diversity encompasses crucial human characteristics affecting values, opportunities, and perceptions at work, including age, ethnicity, gender, ability, race, sexual orientation, and secondary attributes like geography, work experience, income, religion, and more.

Benefits of a Diverse Workplace:

  1. Workforce Quality Improvement: A diverse workforce better meets the needs of an evolving Canadian culture, ensuring businesses can adapt to changing customer demographics.
  2. Increased Creativity: Diverse perspectives foster creativity and innovation, enabling businesses to approach challenges from various angles and appeal to a broader customer base.
  3. Addressing Labor Shortages: With a shrinking workforce on the horizon, prioritizing diversity becomes essential to tap into immigrant and indigenous talent pools, preventing future labor shortages.
  4. Enhanced Staff Morale and Performance: Diversity brings varied talents, work ethics, and creativity, boosting staff morale, fostering competitiveness, and driving better performance.
  5. Positive Public Image: Embracing diversity portrays a business as forward-thinking, progressive, and innovative, creating a positive public image that attracts customers and partners.

Diversity vs. Affirmative Action: Diversity is distinct from past affirmative action approaches, emphasizing inclusivity and celebrating differences rather than enforcing quotas. Unlike affirmative action, diversity encourages an entire corporate culture toward acceptance and understanding.

Strategic Importance for Small Businesses: Small business owners may underestimate the impact of diversity, but statistics reveal its contribution to workplace happiness and employee retention. As Canada's workforce shrinks, starting the diversity planning process early prepares businesses for a successful, inclusive future.

Diversity is not just a trend; it's a strategic imperative for businesses aiming to thrive in the evolving Canadian landscape. Embracing diversity fosters innovation, enhances workplace morale, and contributes to a positive public image, making it an essential aspect of long-term business success.

Embracing Diversity in the Canadian Workplace: A Strategic Imperative


The Power of Objectivity: Four Steps to Validate Your Business Idea

Entrepreneurs often find themselves captivated by their own ideas, risking the objective scrutiny essential for success. Michael Goodman, a marketing consultant and forum expert for, stresses the importance of approaching business ideas with the same objectivity as larger corporations. This article outlines four steps to evaluate and prove the value of your business idea.

  1. Seek External Feedback: Before diving headfirst into implementation, share your idea with a trusted group of individuals whose opinions you value. Pay attention to their reactions and feedback. If the response is overwhelmingly positive, it may indicate a promising concept. Conversely, if skepticism prevails, consider revisiting and refining your idea. A balanced, cautious enthusiasm often points to a well-grounded proposal.
  2. Create a Business Case: Transform your idea into a tangible plan by developing a business case, akin to a mini-business plan. This document should cover essential aspects such as competition analysis, cost evaluation, unique selling propositions (USP), and market research. The process of fleshing out your idea in a structured manner will reveal potential gaps and challenges. If you're unwilling to invest time in this step, it may signal the idea's lack of viability.
  3. Assess Financial Feasibility: Engage with financial advisors or institutions early in the ideation process. Assessing the financial feasibility of your idea is crucial. Your banker can provide insights into potential funding sources and highlight any financial challenges. This step is a reality check, ensuring that your brilliant concept aligns with your current financial standing. If needed, revise your plan to make it financially viable.
  4. Commit to Implementation: After completing the three steps above, if your idea has withstood scrutiny, it's time to commit to implementation. Allocate your time and energy strategically, identifying areas where you can offload responsibilities to focus on the new venture. Assess your financial commitments and make necessary adjustments. Seek support and resources to bring your idea to life. Diligent planning and execution increase the likelihood of turning your idea into a successful reality.

In conclusion, not every idea is a golden opportunity, regardless of how brilliant it may seem at first. The key is to maintain a balance between creativity and objectivity. Keep dreaming and generating ideas, but subject them to a thorough evaluation process. Following these steps can help you determine whether your idea is worth pursuing, and increase the chances of creating the next ground-breaking innovation in your industry.

Embracing Diversity in the Canadian Workplace: A Strategic Imperative


What Drives Your Company?

“Definiteness of purpose is the starting point of all achievement.”W. Clement Stone

In the contemporary landscape, individuals and organizations actively seek a sense of purpose. Employees yearn for meaning in their roles, often gravitating towards companies that share aligned values and purpose. Similarly, customers seek affiliations with organizations reflecting their worldview.

What fuels the existence of your company or organization? What purpose does it serve for customers, staff, and the community? For well-established or larger organizations, does the founding purpose still resonate in today's context, or does it require refinement?

Reflecting on your organization's purpose involves assessing its consistency with the beliefs of internal (staff) and external (customers and beyond) stakeholders. It unveils whether the organization authentically lives up to its purpose, actively embodying its values.

“Singleness of purpose is one of the chief essentials for success in life, no matter what may be one’s aim.” John D. Rockefeller

While mission and vision statements define organizational goals, creating a purpose statement is equally crucial. This statement, whether separate or combined with mission and vision, intertwines loftier purpose with defined objectives. The challenge lies in crafting a purpose statement that aligns seamlessly with your mission and vision.

“If you can tune into your purpose and really align with it, setting goals so that your vision is an expression of that purpose, then life flows much more easily.” Jack Canfield

It's essential to emphasize that a purpose statement isn't merely a marketing or branding tool - it stands independently. An authentic purpose statement fosters engagement with staff, customers, and the public, potentially differentiating your company from competitors.

To be a trusted brand, a company must uphold its purpose, contributing meaningfully to society. This contribution extends beyond core products or services, showcasing the company's commitment to the greater good. What is your organization's purpose?

“It’s not enough to have lived. We should be determined to live for something.” Winston S. Churchill — Paul Abra, Motivated Coaching


The Business Voice - Supporting the Moose Jaw & District business community'
88 Saskatchewan St. E. Moose Jaw SK S6H 0V4
Phone: 306.692.6414