What Do Boomers Buy?
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The subject of marketing to boomers is a massive topic; for anyone wanting to delve deeper I thoroughly recommend the book, Generation Ageless written by J. Walker Smith and Ann Clurman. It’s the seminal work on selling to boomers – Walker Smith president of Yankelovich Inc. and Florence Skelly, one of the co-founders of the company coined the term baby boomer – and the company probably understands this cohort better than any…
